Russell Sese
Creating digital products.
Serving human needs.™
Portfolio
For in-depth case studies, please get in touch.
Anorak
Helping financial advisers serve their clients better reducing time-to-sale from weeks to days.
ARE
Helping teams ship great products by making better decisions reducing time-to-insight from days to minutes.
Seatfrog
Helping Seatfrog go to market in the UK, enabling train travellers to upgrade their train tickets in just a few taps.
Auckland Savings Bank
Helping ASB serve their customers better, increasing conversion by 300% through a complete marketing website redesign.
About
- Quick on the tools.
- Research-ready.
- Tech-literate.
- Business-minded.
Independent Contributor
15+ years of experience working in agencies, corporations, consultancies & startups. Comfortable with the unknown, going from 0 → 1, and running tests to figure out what works. Able to work to tight deadlines, develop a team culture, and collaborate with cross-functional stakeholders. Always finding better ways to get stuff done.
Mindset
Start from first principles
Align on purpose: of the user, of the business, of the team.
Find your team's groove
Share your communication style. Lift each other up.
The main thing is to keep the main thing the main thing
Share your fears. Write down your distractions. Regroup. Move forwards.
Bring it to life
Prototype quickly, turn insights into concepts to step into the experience.
Don't reinvent the wheel
Unless you're reinventing the wheel. Reuse established patterns.
Think big, ship small, learn fast
Know where you're heading. Adjust course. Perfection is your enemy.
Purpose
“To help shape a world where everyone can reach their full potential.”